Dreicer

The great jewelry houses blossomed during the era of the Belle Epoque, with Dreicer & Co. introducing wealthy Americans to the finest jewelry that could be obtained on either side of the Atlantic. The company rivaled Cartier, New York and the greatest Parisian jewelry houses from 1910 to the mid-1920s with its platinum jewelry and lavish pearl necklaces. Michael Dreicer took financial risks, bought expensive stones, and set new trends in jewelry design. He has been compared to the great Harry Winston.

93363 - Edwardian Platinum GIA Diamond Engagement Ring

The origin of Dreicer & Co. dates to 1904, when J. Dreicer & Son represented the Parisian dealer A. Eknayan at the Louisiana Purchase Exposition in St. Louis.

20311 - Edwardian Platinum Gold "Dreicer & Co" Pin Pendant

From 1910 to the mid-1920s, the company introduced the latest techniques of Parisian jewelry to the American market, such as "French-cut" square diamonds, which were set into flexible box bracelets.

61021 - Circa 1915 Dreicer & Co Platinum Diamond Enamel Pendant Watch (front)

The company opened its original location at 560 Fifth Avenue in New York, as well as a branch in the Blackstone hotel in Chicago. Upon the 1923 death of founder Michael Dreicer, (Father and son died within a few years of one another) the firm closed. The business was liquidated and purchased by Cartier in New York for $2.5 million

61021 - Circa 1915 Dreicer & Co Platinum Diamond Enamel Pendant Watch (back with chain)

Sources:

http://estatebuyers.com/designers/dreicer-co/

https://www.incollect.com/articles/jewelers-of-new-york-in-the-gilded-age

https://www.metmuseum.org/art/collection/search/21197

http://www.sothebys.com/en/auctions/ecatalogue/2010/magnificent-jewels-n08687/lot.418.html